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Rafael Santa Ana - Architect - Rafael Santa Ana Architecture Workshop

Continuing firm growth to 40-50 members / Battling with the challenges of covid / Managing a studio in Canada & Mexico

40+ years of residential landscape design / Maintaining lean and efficient teams / Staying away from trends

Personal brand growth / Maternity leave as a solo-founder / Partnerships and connections as a young firm

Expanding firm to Asia / 30+ years of lighting design / Succession planning and continued expansion

Strategic partnership with co-founder / Worldwide golf course projects / Focusing on long-term growth

Transition from architect to coach / Career mentoring & stress management / Marketing funnels & client acquisition

Intentional project and portfolio diversification / Early stage team growth / Staffing and delegation

4 Day workweek / Selective client acquisition / Key performance indicators and long-term growth