029: Adobe Firefly AI Upgrades (Structure Reference)

Sponsored by

Welcome to this week’s edition of Architecture Insights. A weekly newsletter on artificial intelligence for architects, landscape architects, and designers.

DALL-E 3 releases custom features right into ChatGPT and Adobe Firefly keeps adding AI image features, this time a structure reference feature that lets you copy the formation buildings and landscapes and apply the same shape/formation to a new image.

This Week in AI

1. New updates to DALL-E 3 let you customize your images right in your ChatGPT conversation.

Highlight the area of an image you want to edit, as shown below (in blue), then prompt again with your new request for that area.

This is similar to the vary region tool in midjourney but with the convenience of being built right into ChatGPT (for premium subscribers only, unfortunately).

2. Claude 3 ranks as the #1 chatbot.

Since GPT-4 was released it has been ranked the #1 AI chatbot, until recently. The Claude 3 Opus model developed by Anthropic has secured the top spot on the LMSYS Chatbot Arena Leaderboard.

You can see the publically voted leaderboard here. The platform used is named Hugging Face, an open, crowdsourced platform used to evaluate AI models.


Growth School

Check out the free AI workshop from our sponsors.

Work lesser & drive 10x more impact using AI

HIGHLY RECOMMENDED: A Power-packed workshop (worth $199) for FREE and learn 20+ AI tools to become 10x more efficient at your work.

👉 Become an AI Genius in 3 hours. Register here (FREE for First 100) 🎁
In this workshop you will learn how to: 

✅ Simplify your work and life using AI

✅ Do research & analyze data in seconds using AI tools

✅ Automate repetitive tasks & save 10+ hours every week

✅ Build stunning presentations & create content at lightning speed

Firefly AI Features

Structure Reference

You can access these new features on the web or mobile versions of Firefly.

Below is a set of images we generated first without and then with the structure reference feature to show the differences.

Our prompt was: A modern university campus library with a focus on architectural features like parametric design.

The photo hits most of the spots besides the parametric features.

We can use a reference image of a highly parametric building and get a more accurate result.

Here is the image we will use as a reference, it was generated in Midjourney.

Upload it to Firefly and set your level of strength.

We left ours on the default level.

Here are the results after applying the reference:


These are all high-quality images and make a resemblance to both our original image and our reference image.

It will be interesting to see how other AI image generating apps like Midjourney and DALL-E apply similar features.

Prompt of the week

Creating a professional resume and cover letter for an architecture-related position.

Role: Architect or Landscape Architect

Goal: Create a compelling resume and cover letter to showcase your skills and experience in [architecture/landscape architecture] to potential employers.

Constraints: Keep the resume and cover letter concise and focused on relevant experience and achievements. Ensure that all information provided is accurate and tailored to the specific job applications.

Extra Information: Provide details such as your educational background, professional experience, relevant projects you've worked on, any certifications or awards you've received, and your career objectives. Be prepared to highlight your strengths in design, project management, client communication, and any specialized skills or software proficiency.

AI Image of the week

Thank you for reading this week’s issue, check past issues here. Share this newsletter with colleagues, friends, or anyone interested in the combined world of architecture and artificial intelligence.

Until next Friday,


Did you enjoy this week's post?

Login or Subscribe to participate in polls.